AT&T Every Shot Counts Charity Challenge

Scheduled to Raise $1.6 Million for Local Non-Profit Organizations

Six celebrities will participate in the five-hole charity challenge while proceeds from the event target basic necessities in Monterey, Santa Cruz and San Benito counties such as food insecurity, educational inequities and health inequities brought on by the COVID-19 pandemic.

The event will be played in lieu of the traditional pre-tournament charity events. As with the 2021 AT&T Pebble Beach Pro-Am – set to tee off Thursday, Feb. 11 – spectators will not be allowed to attend the AT&T Charity Challenge however it will air live on Golf Channel, Wednesday, February 10th.

AT&T will underscore a $1 million purse for the Charity Challenge, and another $600,000 in donations will be derived from three additional sponsored challenge holes each worth $200,000. Chevron will sponsor a long-drive contest on the 2nd hole; 3M will sponsor a closest-to-the-green contest on the 3rd hole; and Cisco will sponsor a closest-to-the-pin contest on the 17th hole.

Teams / Charity Focus
Health Equity Food Security Educational Equity
Kathryn Newton Alfonso Ribeiro Larry Fitzgerald
Kira K. Dixon Macklemore Bill Murray