Charitable Efforts

Monterey Peninsula Foundation is the nonprofit organization that stages the annual AT&T Pebble Beach Pro-Am, and has supported hundreds of nonprofit organizations from this event since 1947.

Monterey Peninsula Foundation

How do four days of golf change millions of lives?

In 2022, Monterey Peninsula Foundation reached a fundraising milestone among PGA TOUR Tournaments – surpassing $200 million in charitable contributions.

Perennially ranked as the top contributor on the PGA TOUR, the Foundation is thrilled to reach this threshold and carry on the traditions of golf and giving established by Bing Crosby and friends. Since 1947 the AT&T Pebble Beach Pro-Am has been the benchmark for generating millions of dollars, donated annually to nonprofits throughout Monterey and the surrounding communities.

As leaders from the world of business, sports and entertainment are drawn to the iconic Pebble Beach golf courses to play with PGA TOUR professional partners, the legacy of golf and giving continues to provide for our community.

Since that time, the tournament, now known as the AT&T Pebble Beach Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.

In 1947, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities—the rest is history.

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