Charitable Efforts

Monterey Peninsula Foundation is the nonprofit organization that stages the annual AT&T Pebble Beach Pro-Am, and has supported hundreds of nonprofit organizations from this event since 1947.

Monterey Peninsula Foundation

A course record, a record storm. The 2024 AT&T Pebble Beach Pro-Am was one for the history books.

This year, we were thrilled to crown Jeff Rhodes as our amateur winner. Jeff’s professional partner, Rory McIlroy, was this year’s recipient of the Arnie Award, which is Golf Digest’s highest honor for golfers who follow the legacy of Arnold Palmer through their commitment to giving back.

Our tournament week culminated with Wyndham Clark not only winning the 2024 AT&T Pebble Beach Pro-Am but making history at Pebble Beach. Tied for 23rd heading into Saturday’s third round, he ended the day in first place with a 12-under 60, setting the course record for the lowest score ever at Pebble Beach Golf Links. While this year’s circumstances didn’t allow for a traditional conclusion, Wyndham’s finish was as good as it gets.

Perennially ranked the most charitable organization on the PGA TOUR, our commitment to changing lives through philanthropy is stronger than ever and we are proud to share that the Foundation donated nearly $18 million to over 200 nonprofits during our 2022-2023 fiscal year — the highest single year of giving in our history. This included $1 million in emergency relief funds for residents and communities most impacted by the devastating onslaught of storms the tri-county area faced this past winter. We remain deeply grateful to our community of supporters—our sponsors, players, donors, spectators, and volunteers. Thank you for partnering with us to achieve this kind of impact and to make a difference in the lives of so many.

Since that time, the tournament, now known as the AT&T Pebble Beach Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.

In 1947, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities—the rest is history.

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