Charitable Efforts

Monterey Peninsula Foundation is the nonprofit organization that stages the annual AT&T Pebble Beach Pro-Am, and has supported hundreds of nonprofit organizations from this event since 1937.

Monterey Peninsula Foundation

How do four days of golf change millions of lives?

Since its inception, Monterey Peninsula Foundation has given millions of dollars to organizations in Monterey, Santa Cruz, and San Benito Counties. In the 2019/20 fiscal year, the Foundation donated $12.3 million to support local nonprofits in the tri-county area we serve.

Since that time, the tournament, now known as the AT&T Pebble Beach Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.

In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities—the rest is history.

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