Charitable Organizations


Monterey Peninsula Foundation (MPF) is the nonprofit organization that stages the annual AT&T Pebble Beach National Pro-Am, raising more than $120 million for charity from this event since 1937.

Monterey Peninsula Foundation logo

In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities…the rest is history.

Since that time, the tournament, now known as the
AT&T Pebble Beach National Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.

Learn more about Monterey Peninsula Foundation

Charity Match, a program coordinated by Monterey Peninsula Foundation, is a unique way for nonprofits to raise more funds through the AT&T Pebble Beach National Pro-Am golf tournament. Since the program began in 2007, the former program, Birdies for Charity®, has helped Northern California charities raise over $3.7 million.

Learn More about Charity Match®

Become a Volunteer

Be part of the action and find out more about how you can get involved!

Tournament Volunteering