Monterey Peninsula Foundation (MPF) is the nonprofit organization that stages the annual AT&T Pebble Beach National Pro-Am, raising more than $120 million for charity from this event since 1937.
In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities…the rest is history.
Since that time, the tournament, now known as the
AT&T Pebble Beach National Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.
Coordinated by Monterey Peninsula Foundation, Charity Match is a unique way for nonprofits to raise more funds to serve their charitable mission. Since the matching program began in 2007 (formerly known as Birdies for Charity®), Monterey Peninsula Foundation has helped local nonprofit organizations and schools raise over $4 million.