Monterey Peninsula Foundation (MPF) is the nonprofit organization that stages the annual AT&T Pebble Beach National Pro-Am, raising over $100 million for charity from this event since 1937.
In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities… the rest is history.
Since that time, the tournament, now known as the
AT&T Pebble Beach National Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and the Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.
To further its philanthropic efforts and broaden its reach, Monterey Peninsula Foundation introduced Birdies for Charity at the 2008 AT&T Pebble Beach National Pro-Am. It is a walk-a-thon type fundraiser that allows participating charities to earn money from donors on the birdies made during the competitive rounds of the AT&T Pebble Beach National Pro-Am. Since 2008, participating Northern California Charities have raised over $1,200,000 for their causes.