Monterey Peninsula Foundation (MPF) is the nonprofit organization that stages the annual AT&T Pebble Beach National Pro-Am, raising more than $120 million for charity from this event since 1937.
In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities…the rest is history.
Since that time, the tournament, now known as the
AT&T Pebble Beach National Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.
Charity Match, a program coordinated by Monterey Peninsula Foundation, is a unique way for nonprofits to raise more funds through the AT&T Pebble Beach National Pro-Am golf tournament. Since the program began in 2007, the former program, Birdies for Charity®, has helped Northern California charities raise over $3.7 million.