Charitable Efforts

Monterey Peninsula Foundation is the nonprofit organization that stages the annual AT&T Pebble Beach Pro-Am, and has supported hundreds of nonprofit organizations from this event since 1947.

Monterey Peninsula Foundation

The 2023 AT&T Pebble Beach Pro-Am certainly had its share of excitement, especially from the weather, and we were thrilled to crown two incredible champions: Justin Rose, the first European player to win the tournament, and Aaron Rodgers, who added his name to the illustrious list of celebrities and athletes to take home the pro-am team title.

As we look to the 2024 tournament, we are honored to be designated as a Signature Event by the PGA TOUR for the upcoming year. We extend our gratitude to title sponsor AT&T for their incredible 39-year partnership that has helped elevate this event to new heights. We also extend our sincere appreciation to the Pebble Beach Company for being a host course since 1947.

Perennially ranked the most charitable organization on the PGA TOUR, our commitment to changing lives through philanthropy is stronger than ever and we are proud to share that the Foundation donated nearly $18 million to over 200 nonprofits during our 2022-2023 fiscal year — the highest single year of giving in our history. This included $1 million in emergency relief funds for residents and communities most impacted by the devastating onslaught of storms the tri-county area faced this past winter. We remain deeply grateful to our community of supporters—our sponsors, players, donors, spectators, and volunteers. Thank you for partnering with us to achieve this kind of impact and to make a difference in the lives of so many.

Since that time, the tournament, now known as the AT&T Pebble Beach Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s grant programs continue to support hundreds of nonprofit organizations.

In 1947, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities—the rest is history.

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