Tournament will continue to maximize local charitable impact with support of title sponsor AT&T
PONTE VEDRA BEACH, FLORIDA, January 14, 2021 – The PGA TOUR, in conjunction with AT&T, the Monterey Peninsula Foundation and Pebble Beach Company, today announced that the 2021 AT&T Pebble Beach Pro-Am will be played without the traditional multi-day pro-am format due to local COVID-19 circumstances in the Monterey Peninsula. The professional portion, featuring 156 players, will be played as scheduled, February 8-14, 2021, and will be held on only two courses: Pebble Beach Golf Links and Spyglass Hill Golf Course.
“We are incredibly grateful for the commitment of our title sponsor AT&T, corporate partners, PGA TOUR, Pebble Beach Company, Monterey Peninsula Country Club and volunteer community,” said Steve John, Tournament Director and Monterey Peninsula Foundation CEO. “While we will truly miss watching the actors, musicians, athletes and other amateur participants that make this event so special, we are pleased to continue on with the professional competition, enabling the Foundation to support nonprofits in Monterey, San Benito and Santa Cruz Counties. Our charitable giving will target basic needs like food insecurity, educational inequities and health inequities brought on by the pandemic.”
The AT&T Pebble Beach Pro-Am, which will celebrate its 75th anniversary in 2021, had previously announced spectators will not be on-site at this year’s event. Through the unwavering support of AT&T, the second-longest running title sponsor on the PGA TOUR, the tournament will continue to maximize charitable contributions in the area. Since 1947, the AT&T Pebble Beach Pro-Am has generated more than $176 million for charities in Monterey, San Benito and Santa Cruz Counties.
“While the AT&T Pebble Beach Pro-Am may look different, AT&T is proud to continue our legacy of supporting the Monterey Peninsula Foundation and is committed to ensuring a positive impact on the local charities who benefit from the tournament proceeds each year,” said Lori Lee, CEO of AT&T Latin America and Global Marketing Officer. “It’s unfortunate that we won’t be hosting the amateur portion of the tournament, but the safety of the fans, the players and the volunteers is our top priority. We look forward to welcoming the fans and the amateur players back next year.”
In addition, a pro-am will be conducted Wednesday morning to support local charitable giving. The ‘Every Shot Counts’ pro-am will allow participants the opportunity to help drive grantmaking by targeting four key initiatives. Just as every shot counts, every dollar contributed will be invested by Monterey Peninsula Foundation in critical areas brought on by the pandemic. Over the last five months, the PGA TOUR has successfully hosted Wednesday pro-ams, an integral part of tournament week. With a limited number of amateur participants, the pro-am is conducted in accordance with a comprehensive health and safety plan, including COVID-19 testing.
Since the tournament moved to the Monterey Peninsula in 1947, the final action has unfolded on the iconic holes of Pebble Beach Golf Links. The tournament plans to return to the traditional pro-am format – conducted over three courses – in 2022.
“This was a very difficult decision, but the right one given the recent surge in COVID-19 cases,” said Bill Perocchi, Chief Executive Officer of Pebble Beach Company. “Since the beginning of the pandemic, we have put the health and safety of our guests, employees and community first. We know this will create challenges for many local charities this year, but we are confident that the incredible giving associated with this event will continue well into the future. We appreciate the support from Monterey County and the State of California in helping to ensure a safe and successful professional tournament, as well as from our partners at AT&T, the PGA TOUR and the Monterey Peninsula Foundation.”
The 2021 AT&T Pebble Beach Pro-Am, which was won by Nick Taylor in 2020, will be broadcast by CBS, Golf Channel, PGA TOUR LIVE, DIRECTV’s “PGA TOUR Experience” and PGA TOUR Radio. Fans also can follow along the tournament’s social media channels on Facebook, Instagram and Twitter.
“The AT&T Pebble Beach Pro-Am’s lineup of celebrities competing with the PGA TOUR’s best players with the Monterey Peninsula as the backdrop has been a perfect marriage of sports and entertainment since 1947,” said Tyler Dennis, Executive Vice President and President, PGA TOUR. “The PGA TOUR and our partners have maintained that the health and safety for all involved with our events and the communities in which we play is our No. 1 priority, and for that reason – together with AT&T, the Monterey Peninsula Foundation and Pebble Beach Company – we feel strongly this decision, while difficult, was the right call to make given the current environment. We thank our title sponsor AT&T for their support of this reimagined event and for the positive impact that will continue in the region through the charitable initiatives of the Monterey Peninsula Foundation.”
For more information about the tournament, visit www.attpbgolf.com. For more information about the Monterey Peninsula Foundation and opportunities to give, visit www.montereypeninsulafoundation.org.
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The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 216 countries and territories in 28 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.2 billion.
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ABOUT MONTEREY PENINSULA FOUNDATION
Monterey Peninsula Foundation is a 501 (c)(3) nonprofit organization that donates funds from the proceeds of the AT&T Pebble Beach Pro-Am on the PGA TOUR and the PURE Insurance Championship Impacting The First Tee, a PGA TOUR Champions tournament. The Foundation focuses on improving the quality of life in Monterey, Santa Cruz, and San Benito counties.