PGA TOUR event honored for “Best Product” in 2019
The AT&T Pebble Beach Pro-Am was honored last night with the “Best Product” award in recognition of Clint’s Saloon, a unique hospitality venue that debuted during the 2019 tournament at Pebble Beach Golf Links. The recognition was received at the PGA TOUR’s annual tournament meetings in Ponte Vedra, Florida.
“On behalf of the PGA TOUR, I am thrilled to congratulate the AT&T Pebble Beach Pro-Am with a “Best Of” award for the 2018-19 PGA TOUR Season,” said Chief Tournaments and Competitions Officer Andy Pazder. “The Monterey Peninsula Foundation and AT&T should be extremely proud of their collaborative efforts and for being celebrated as top among their peers on TOUR.”
The “Best Product” award is presented to the tournament that best develops and implements a product that drives incremental revenue.
New in 2019, Clint’s Saloon, which was located off the third fairway of Pebble Beach, satisfied a demand for a mid-priced, shared hospitality ticket option, inclusive of food and beverage. Inspired by the classic Westerns synonymous with Clint Eastwood, the 2,400-square-foot hospitality suite included a single day ticket with general admission and access to the indoor/outdoor, with lunch, afternoon snacks, beer, wine, and cocktails included. The saloon-themed venue, which sold out Friday and Saturday of tournament week, featured elements of Eastwood’s movies, with a back-bar mirror, rustic wood finishes, mason jar chandeliers and swinging saloon doors.
“This recognition ‘made our day’,” said Steve John, CEO of the Monterey Peninsula Foundation. “We knew we had a winner on our hands when we dreamed up this concept. Not only did we pay homage to long-time Chairman of the Board, Clint Eastwood, we added an exciting and fans first venue to our outstanding tournament hospitality offerings.”
The 2020 AT&T Pebble Beach Pro-Am, highlighted by popular defending champion Phil Mickelson, will be held
February 3-9, 2020 at Pebble Beach Golf Links, Spyglass Hill Golf Course and Monterey Peninsula Country Club. One of the most exciting events on the PGA TOUR, the tournament is hosted by the Monterey Peninsula Foundation, which donated $15.6 million to support local nonprofits in Monterey, Santa Cruz, and San Benito Counties and attracts the top money winners on the PGA Tour as well as celebrities from the movie, television and music industries. Tickets are available now at www.attpbgolf.com/tickets.
About Monterey Peninsula Foundation
Monterey Peninsula Foundation is a 501 (c)(3) nonprofit organization that donates funds from the proceeds of the AT&T Pebble Beach Pro-Am on the PGA TOUR and the PURE Insurance Championship Impacting The First Tee, a PGA TOUR Champions tournament. The Foundation focuses on improving the quality of life in Monterey, Santa Cruz, and San Benito counties.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and regions (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.