MONTEREY, Calif., Jan. 31, 2022 – In 2022, Monterey Peninsula Foundation will be first to reach a charitable giving milestone among PGA TOUR Tournaments – surpassing $200 million in total donations.
Perennially ranked among the PGA TOUR’s top charitable contributor, the Foundation is thrilled to reach this threshold and carry on the traditions of golf and giving established by Bing Crosby and friends. Since 1947 the AT&T Pebble Beach Pro-Am has set the benchmark for generating millions of dollars, which are donated annually to nonprofit organizations throughout Monterey and the surrounding communities.
“AT&T is incredibly proud of the great work that the Monterey Peninsula Foundation is doing to support and empower our communities,” said Lori Lee, CEO of AT&T Latin America and Global Marketing Officer for AT&T. “From the beginning, they’ve been a great partner, because they embody what the AT&T Pebble Beach Pro-Am is all about – bringing people together to make a difference.”
Monterey Peninsula Foundation strives to serve the diverse needs of the greater Monterey Bay area and to address the inequities within the region. Despite many challenges caused by the pandemic, the Foundation has provided support for urgent needs related to health and human services, food security, and educational equity. Long-term grant recipients include California State Monterey Bay, Montage Health, Boys & Girls Clubs of Monterey and Santa Cruz Counties, and First Tee – Monterey County. The Foundation is also proud to support the neighborhoods of East Salinas with funding to establish an early childhood learning center, soccer complex, community gathering space, and park with safe public access.
“To reach this significant milestone speaks to the support of our title sponsor, partners, fans, and volunteers,” said Clint Eastwood, Chairman of the Board, Monterey Peninsula Foundation. “The tournament has had a lasting and incredibly positive impact on our local communities.”
On behalf of the PGA TOUR, my congratulations to the Monterey Peninsula Foundation, AT&T and the thousands of PGA TOUR members who have supported this event over the years,” added PGA TOUR Commissioner Jay Monahan. “The AT&T Pebble Beach Pro-Am has for decades combined the best in sports and entertainment for our fans along with a charitable impact that positively affects thousands of lives in Monterey and the surrounding communities. This is a legacy that cannot be easily replicated nor should it be taken for granted.
“And with this milestone of $200 million as a backdrop, we are excited to announce the PGA TOUR’s charitable total of more than $173 million for 2021. Our continued impact would not be possible without the long-standing commitment of our players and tournaments like AT&T Pebble Beach Pro-Am.” This brings the PGA TOUR’s total charitable donations for the communities in which it plays to more than $3.37 Billion.
Throughout this year’s tournament, title sponsor AT&T* will feature “AT&T Birdies for Students” a friendly competition where for every birdie or better on the 17th hole, AT&T will pledge $2,500 to help bridge the digital divide so more students and others who need it can have access to the internet.
As leaders from the world of business, sports, and entertainment are drawn to the iconic Pebble Beach golf courses to play with PGA TOUR professional partners, the legacy of golf and giving will continue.
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About Monterey Peninsula Foundation
Monterey Peninsula Foundation is a 501 (c)(3) nonprofit organization that donates funds from the proceeds of the AT&T Pebble Beach Pro-Am on the PGA TOUR and the PURE Insurance Championship Impacting The First Tee, a PGA TOUR Champions tournament. The Foundation focuses on improving the quality of life in Monterey, Santa Cruz, and San Benito counties.